Stunning work from Ogilvy Tunisia for Axe deodorant. They created a Facebook app that uses the relationship status update feature and allows you to be in a “relationship” with 100’s of girls at once. When people click on relationship update link it takes you to an Axe FB app page and allows you to install the custom relationship app yourself.
Try the app out yourself here: http://apps.facebook.com/axestatus/
The campaign recently won Gold at the Dubai Lynx Awards for best use of Ambient Media
(Via: Giles Rhys Jones from Ogilvy London)