This is one of the best tourism campaigns I have ever seen. In order to promote Peru, Y&R, Peru bought Peru’s culture, food, traditions, and more to Peru, Nebraska in the USA.
They took over the small town and filmed their exploits showing how they helped makeover the local towns people into true Peruvians.
Watch the documentary to see it all at work, its long but its worth it. Stunning!
This is much more than just advertising. Amazing!