A couple of weeks ago VW launched the above interactive campaign for the new Polo GTI called Date Drive. The aim is to prove that the new Polo GTI is the sexiest car in class. To prove it the cars are being put into the hands of people who apply to go on a date on the Date Drive website.
Once approved they have the car for an evenings date and can live tweet the nights events + their heart rates are monitored live and all the data sent back to the site so you can see the excitement happening in real time. Above is one of the recent video clips of some local celebs showing what goes on. To apply and find out more go to www.datedrive.co.za or follow the twitter feed @DateDrive
The great creative work was done by Ogilvy Cape Town’s @cuanan and @captainjennifer