Great work by CP+B for Burger King. Instead of asking people to “Like” their whopper burger to get a reward they booked out a channel on Direct TV in the USA and all that airs on the programme is a spinning Whopper burger 24/7. If you view the channel long enough prompts are displayed telling you how to get a free one. So far 50,000 Whoppers have been given away. They say people have viewed the channel for over 300,000 minutes just to get their free burger.