So proud that I managed to get a chance to help a little with this campaign when I first moved to Ogilvy last year. The great chaps behind it had the idea after Stimorol gum asked for us to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. Click on the above case study video to see what they did.
Creative Team: @Copyparadise, @theclothingdraw, @redhuxley, & Craig Ross