This above brilliant campaign from Walkers crisps was another big winner at this years Cannes Lions awards for Creative Effectiveness.
What I love about this short overview of the campaign is the way they got the client to explain it. I know it may seem like a small thing but I’m pretty sure if agencies spent more time making the client look like the rock stars then its much more likely your agency will be able to do great work in the future with less hassle + they will love you more, therefore retaining the client longer too. Anyway, that’s just my 2 cents.
Either way, Great work by BBDO London and Miranda Sambles from Walkers.