After listening to one of Ogilvy London’s very own Rory Sutherland’s Ted talks (Watch it here) BBDO created the impulse saver app for Westpac Bank. The idea was to make saving money simple by creating a device/app that has a button that when pressed automatically saves X amount of money into a savings account.
Stunning work from Colenso BBDO in New Zealand who I also recently wrote about for their stunning drive safe campaign.