For the last few weeks Old Spice has been publicising its new Old Spice guy, Fabio, who has been mocking the original Old Spice guy Isaiah Mustafa. As seen above Fabio has challenged Isaiah to a challenge. Isaiah as you can see below has accepted. To view the match live go to http://www.youtube.com/OldSpice at 12pm EST (6pm UK time, 7pm SA time).
Agency:Wieden + Kennedy