Wonderful interactive activation by Saatchi & Saatchi, Stockholm, Sweden for Ariel Actilift.
For one week they built a glass box in the waiting hall of Stockholm Central Station with clean clothes rotating on a washing line inside, as well as a large industrial robot turned into a food cannon. People could log onto Ariel’s Facebook page — www.facebook.com/arielsverige — and win clothes by controlling the canon in real time. If they hit any of the clothing it was washed clean with Ariel Actilift send to the winner in the post.