To help raise some PR for Hearst’s new iPad only men’s magazine “Cosmo For Guys” their Ad Agency Thinkmodo, New York City created the above campaign featuring a strapping chap walking around New York, chatting to girls, and seeing what the girls look at. I have seen this done several times before seeing what guys look at, but never the other way around. Personally I think the girls seemed rather well behaved. To check out the new mag click here.