Pedigree are pledging up to £100,000 to dog rescue centres around the UK.
The mechanism is simple, just go to http://uk.pedigree.com/pedigreeadoptiondrive/ and take a dog for a virtual walk across 4 websites, upon completion Pedigree will donate £1 to the cause. So far after just 14 hours the site has already raised over £13,000!
If you have a spare 2 minutes go to the site and help make this world a bit of a happier place.
Wonderful interactive work by Hypernaked for Pedigree’s dog adoption drive.