Great activation work by ad agency Vitro for ASICS shoes. The installation was put up over the ING New York City Marathon weekend, and featured a 60-foot video wall in the Columbus Circle subway station. People were challenged to race against top U.S. marathoner Ryan Hall. Few people managed to keep up with Ryan’s 6-foot-10 stride length and 4:46 mile pace, even for just 60 feet. To see how it worked watch the clip above.
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