Lynx (or Axe as its know in the rest of the world) have just had a series of posters and online videos featuring the rather large breasted Lucy Pinder banned by the UK’s Advertising Standards Authority. The ruling was because they are thought to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women.
Lynx responded by saying the campaign is “simply what young men have come to expect, and were comfortable with the typical narrative, tone and content seen in advertising for the brand" and in relation to beach-based ads, "she [the model in the ad] was not undressed to an extent that would be in any way unusual in that location."
See one of the video’s below, or click on the following to see some of the other clips: cheering, tossing, Boxing, Reading etc etc