Ogilvy One Year On: Work and Words

It has now been pretty much one year to the day since I joined Ogilvy. My first corporate job has been an exciting journey so far. Apart from getting over the initial ego challenges that come from joining a large agency, I have been incredibly happy.

My focus has been on digital education, group marketing, and integration, so after last nights big wins for Ogilvy at the bookmark awards (SA’s main digital awards), and last months Loeries wins, I am so happy and proud to see we seem to be getting it spot on.

There is plenty more work to be done, and I can’t wait to see where we will go next year. Huge thank you to everyone at Ogilvy, you are all legends, and a special thanks to Gavin, Dave and Lauren for all the inspiration. Lastly thanks to all my friends and family for all the help, whether it was advice, a favour, or just being there for a drink or several at the end of the day, I truly appreciate it.

Below are some of the highlights of the work we have done this year, enjoy.

Volkswagen Polo GTI: Date Drive

Date Drive Walked away with 2 x Bronze Awards for the Social Media category and best use of Online Video Category, 1 x Silver Award for best Microsite, and 1 x Gold Award for best Integrated Campaign. Congrats to all involved from Ogilvy, and a special thank you to Bridget Harpur from Volkswagen.

Carling Black Label: Be The Coach

Be The Coach walked away with 1 x silver for best Mobile Site and 1 x Gold for best Integrated Campaign. For South Africa getting mobile marketing right is key, congratulations to all the team from Ogilvy Cape Town involved with this, as well as a big thanks to Andrea Quaye from the SAB Carling Team.

Volkswagen Golf R: Reflex Test Game

To help Launch the new Golf R we created a game to test your reaction times to see if you were fast enough to handle the Golf R (the site was available as an interactive banner ad & website). To play the game go to: http://golfr.vw.co.za/. Congratulations to all who were involved at Ogilvy Cape Town and a big thank you to Tarryn De Klerk from Volkswagen.

2011 Loerie Awards Highlights

Grand Prix and Gold Loerie Award for VW Marching Band Activation.