Earlier in the year Ogilvy Tunisia came up with a rather powerful Go Vote activation for Tunisia’s first free elections.
On January 14th 2011, former Dictator President Ben Ali was chased out of Tunisia. Since then much of the population lost interest in politics. After many ineffective attempts to push Tunisian people to go out and vote for the upcoming elections, Ogilvy made a new campaign in the port of La Goulette, to shock the residents. Their reaction was filmed, see what they did above.
Results: On election day (23rd October), there was a 80% voter turnout, when only 60% were expected.