Interactive billboards are generally well received and the above from Navarro Correas wines and ad agencies Leo Burnett Colombiana / Alpha245, Bogota, Colombia is no exception.
They recreated Van Gogh’s self portrait using 1000 acrylic cells and an automated robotic mechanism that filled the cells with 1 of 6 different shades of wine. To create the image people could choose a cell and sent a text message, the robot then filled that cell with the relevant wine colour. Wonderful.