Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average audience of 111 million viewers in the USA alone!
It’s no surprise then that advertisers spend a fortune on ads during the game (On average $3.5 million for a 30 second spot). Below are what I thought were the highlights from the 2012 Super Bowl. Enjoy. (You can watch all the ads over at AdBlitz)
Chevrolet: Chevy Happy Grad
Advertising Agency: Goodby Silverstein & Partners, USA
Toyota Camry 2012: Reinvented
Advertising Agency: Saatchi & Saatchi, LA
Chevrolet: Chevy Stunt Drive
Advertising Agency: Goodby Silverstein & Partners, USA
Kia Optima: Dreams (Dream Car. For Real Life)
Advertising Agency: David&Goliath, USA
Acura NSX: Transactions
Advertising Agency: rp&, USA
Hyundai: All For One
Advertising Agency: Innocean, USA
Hyundai Genesis Coupe: Think Fast
Advertising Agency: Innocean, USA
Honda CR-V: Matthew’s Day Off
Advertising Agency: RPA, USA
Volkswagen: The Dog Strikes Back
Advertising Agency: Deutsch, Los Angeles, USA
Budweiser: Flash Fans
Advertising Agency: Anomaly
Chrysler: Half Time America (Feat Clint Eastwood)
Advertising Agency: Wieden + Kennedy, Portland