In Australia, home of the manliest of manly beer ads, you wouldn’t expect it to be legal to show ads for soft drinks, but the above ad proves me wrong. SOLO is a classic Aussie Lemon soft drink, and used to feature a manly man called SOLO man, doing extreme things just before drinking his soft drink of choice, (see an old one here). In the late 90’s they killed of the character, but now thanks to BMF,he’s back, and it’s time to show us how it all began.