5 gum launch Overview
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A few weeks ago I attended one of the best concerts I have ever been to. The event was made possible for free by sponsorship from Wrigley’s 5 Gum, who bought over UK hit band Two Door Cinema Club. Above is an overview of what I saw of the campaign. Congrats to Retroviral for doing a fine job of the event.
Spot on, a really great event.
And even though drinks prices where high, the concert was free, so really, not a big issue amongst the issues at all.
Hi Chris, Nice write up mate but I have to correct you. The ‘fine job of the event’ credit should be given to the eventing company and not Retroviral who only did the PR/ social aspect of the campaign.
The event was the amazing content that was to easily spread as earned/shared media and I think whomever were responsible for organising the event should be given that credit.
However, if Retroviral did in fact put on the event then my apologies, I just didn’t see on their site that they do eventing as well
Thanks for the write up Chris.
Just one correction, the answer was “Best Live Band” and not “Best Video”.