Wonderful case study for Coca-Cola Australia by creative duo Jane&James. This is definitely one of those ideas where I wish I had thought of it first. Basically to help increase sales of Coca Cola they made a promotion where if you bought 2 x 2L bottles of coke you got a free screw on bat handle. The bottle bat was promoted by the Aussie Cricket team and over 150,000 handles were redeemed in just 3 weeks! Great work.