Wonderful work from Google. During last year Google partnered with Avis, Coca Cola, Volvo, and Alka-Seltzer in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? Google re-imagined and remade some of the most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.
Two of the project are out now, Coca Cola “Hilltop”, and Volvo’s “Drive it like you hate it”. More from Avis, and Alka-Seltzer coming soon. For all the work see http://projectrebrief.com