Kotex: 1st Pinterest Campaign

Just got send this above campaign 1st from Israeli agency Smoyz for Kotex. They came up with a great way to use the current Pinterest craze by personalising gifts for 50 select influencers in Israel, based on what they pinned on Pinterest. The results seem impressive, 50 gifts sent, translated to 2284 interactions, and over 690,000 impressions for the campaign! Am interested to see more campaigns on Pinterest, am sure there are more stunning ideas just waiting to happen. Great work

Chris

Adman at Ogilvy

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