Kulula: Fourth Wife

24185_4th Wife 20x7

Great local work by Kulula and King James. This weekend the above ad aired in national newspapers, and coincidently the SA president married his fourth wife!

Kulula says the offer is a uniquely South African response to pressures faced by larger families during these turbulent financial times. If you fly with your four wives, the fourth fly’s for free. The offer is open to all fourth wives when the family travels together on the Jo’burg to Cape Town route valid till the end of April.

Chris

Adman at Ogilvy

One Comment

  1. congratulations from Canada to kulula airline for the marketing approach!!!!!!!! people who take our money at least should make us laugh. wanda

What's your say? Leave a comment