Cerveza Salta: Rugbeer
In Salta province, the New Zealand of Argentina, rugby is bigger than football. Salta Beer created the above unique experience where people could tackle a vending machine and get a beer. More great work by Ogilvy, Argentina.
Day: 21 May 2012
OptiCentro: Anti-myopia Mirror
Great print work by DraftFCB, Lisbon. In order to publicise optometrists OptiCentro, they installed blurred vinyl mirrors in lifts with glasses that only showed clean mirrors in the frames.