Behind the scenes at a McDonald’s photo shoot

Brave move from McDonalds in Canada! To answer a question that was posted on the McDonalds Q&A site, namely "Why does your food look different in the advertising than what is in the store?" the brand decided to film the above behind the scenes clip of how they shoot the food. Bravo McDonalds, simple but clever.

Chris

Adman at Ogilvy

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