DNA Project: Cape Town Station Activation

Great work by FoxP2 Cape Town for the DNA Project. Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. FoxP2 created a 6x8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.

Chris

Adman at Ogilvy

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