(The below is part of a series of articles I am doing for ididthatad.com and Ogilvy)
SA walked away with a fantastic total of 14 awards last night, 8 for Radio and 6 for Press.
DDB, NET#WORK BBDO, and TBWA all did incredibly well, DDB for their fantastic McDonalds press work, and NET#WORK BBDO yet again dominated Radio with great spots for Mercedes and Chicken Licken.
Ogilvy South Africa’s Johannesburg office also picked up their first Lion this year for Greenpeace, and Ogilvy Cape Town snatched yet another award, this time for a Stimorol Taste Twist Radio ad (Both Bronze awards).
South Africa seem to be really strong internationally at traditional advertising, lets hope we can swing with the same strength towards the newer mediums.
See the results and work below.
Press:
McDonald’s, Kids Party // DDB Johannesburg // Print Restaurants & Fast Food, and Illustration (Gold x 2)
Enterprise, Mother in-Law & Mommy’s boy // TBWA\HUNT\LASCARIS Johannesburg // Print Savoury Foods (Silver)
Road Lodge, Alarm, Natures Call, Late Night TV // TBWA\HUNT\LASCARIS Johannesburg // Print Travel, Transport & Tourism (Bronze) [Work not found]
Die Burger, Blanket // Draft FCB Cape Town // Print Publications & Media (Bronze)
McDonald’s, Cuckoo Clock, Trophy // DDB Johannesburg // Print Copywriting (Bronze)
Radio
Mercedes, Cabo Reunion, Boss // NET#WORK BBDO Johannesburg // Radio Cars & Automotive Services, and Best Scriptwriting (2 x Gold)
DOOM Super Multi Insecticide, Colony, Secret // TBWA\HUNT\LASCARIS Johannesburg // Radio Household (Bronze) [Work not found]
Benzac Anti Acne Cleansing Cream, Farts // NET#WORK BBDO Johannesburg // Radio Pharmacy (Bronze) [Work not found]
Chicken Licken, halitosis, Bacteria // NET#WORK BBDO Johannesburg // Radio Restaurants & Fast Food Outlets (Bronze)
Greenpeace, Miriam, Michael, Daughter, Reunited // Ogilvy Johannesburg // Radio Public Health & Safety, Public Awareness Messages (Bronze)
Kraft, Stimorol TasteTwist – Choir // Ogilvy Cape Town // Radio Best Use of Music and/or Sound Design (Bronze)
DOOM Super Multi Insecticide, Colony, Secret // TBWA\HUNT\LASCARIS Johannesburg // Radio Best Scriptwriting (Bronze) [Work not found]