Adidas: Ajax Fake Fitting Room

Pretty risky activation by Adidas and Ajax. They installed fake fitting rooms into the Adidas store in Amsterdam for the new Ajax football jersey launch. The rooms had two-way mirrors and cameras installed (not sure how the much the girls liked this one!). When people entered and tried on the tops a secret door opened and they were surprised by the Ajax team players in a hidden party room. See the results above.

Work by: iris Amsterdam

Chris

Adman at Ogilvy

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