Brazilian agency ArtPlan helped the countries largest construction company, Carvalho Hosken, launch its new luxury venture based on a tailor home made concept. Visitors logged into facebook before they visited the show home and when they arrived digital photo frames and TV’s showed family albums, and their favourite films, giving a personal touch to the showing.
During the period the tours took place, 28% of the visits resulted in purchases, three times the usual rate. Great work.
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