Volvo: X-Ray iPad app

The Geneva Auto Show is always a good excuse for car companies to try something a little different and help set themselves apart from the rest of the crowd. This year Volvo built an iPad app for the launch of its new V40. The app shows potential customers an X-Ray 360-degree view of the car, enabling them to easily show off the normally hidden tech and safety features. See the video clip above for a closer look.

Work by: La Comunidad Miami

Chris

Adman at Ogilvy

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