Can’t remember ever seeing a Bank make a music video as an ad before so thought I’d better chare this. American Express Israel is helping to promoting The Young Professionals Project and has chosen to focus and guide nine young professionals for a year, providing them with valuable professional guidance, as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel