To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, they imagined the simple "Before & After" demonstration by constructing a billboard using 1300 coupons. As people peeled off the coupons the ad beneath was exposed, so simple yet in my mind so wonderful (it increased sales + was creative, unfortunately we don’t see that combo enough). To find out a little more about them or get a coupon for yourself go to www.facebook.com/burtsbees.
Work by Baldwin&