I normally try and find a great ad each day and post it here, but this is better than any of the ads that came out (Apart from a great new VW one from my own Ogilvy Cape Town, but I can’t share that one yet so this will have to do). It’s a great entertaining talk from the PSFK conference in London last week and is by Dan Germain who co-founded the Innocent Drinks brand. Their story is a great lesson in brand storytelling, trying new things, and the importance of having fun, and the brand is currently the 1 ranked social brand in the UK. Enjoy.