Great work from Ford by Jane & James. In order to outsmart Toyota and offset more emissions that their Prius cars, Ford offered new Ford Fusion buyers a free custom bike designed in partnership with Philippe Starck. Buyers were encouraged to use the bikes for short trips. Each bike came with a custom Ford app that tracked distance rode on the bike and even offered discounted service for the cars if the bikes were ridden often. Would imagine this was a pretty small sample test but would love to see this thinking rolled out globally, would make people healthier, and help save the environment (i.e. #BIWINNING)