Audi: The Audi quattro® Experience

This is a bit too long to be ad ad but is a great activation idea none the less for Audi in Canada.

Basically Audi and it’s local agency,  Zulu Alpha Kilo, commissioned an artist to create a large life like Scalextric track, complete with realistic Audi vehicles with video cameras, and a dealership.  The controls were hooked up to a custom iPad app and  people could race the cars for themselves. It’s a simple idea that grabbed peoples attention + got them to interact in a fun way with Audi. If only all dealerships could have one of these…..

Chris

Adman at Ogilvy

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