Fanta and OgilvyOne in Dubai have created a tastable print ad for their new Fanta Orange drink. When people take a bite of the ad they can get a taste of what the new Fanta Orange drink tastes like. Am not sure if it actually works (cant imagine paper tasting that good), but still gets people talking and that’s great.
Not totally dissimilar to an ad we did at Ogilvy Cape Town for Volkswagen a couple of year ago (see Volkswagen’s "Eat the road" print ad )