KLM have come up with a great way of finding and exploring things to do in cities they fly to.
When people go to http://mustseemap.klm.com they can choose their destination city, pin places they want to visit, and then via social media they can crowd source recommendations from friends. When the map is finished KLM will post a physical copy of the map to your address in time for your holiday.
Fantastic idea – would have been nice to have a mobile friendly version sent too or a PDF – but getting a personalised city map for free is pretty incredible. Great work.
Agency: Code d’Azur