Brilliantly funny beer ad from Argentina. The ad was based off the idea that the taste and quality of a Schneider Beer could be summarized in one big secret – maturation time. Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc. I love the copywriting, especially the end line – “Schneider. The beer with the exact maturity of the man, who’s in the process.”