After years of celebrating Real Beauty for Dove and helping women find happiness in how they look, Dove and OgilvyOne, Toronto decided to try something different. For the first time they tried to speak directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers –by creating and seeding a fake app for Photoshop that turned their alterations back to the original image. See how it worked above. Ironic that this would have been designed by the very people they are targeting, but nice idea non the less.