Simple but wonderful idea from AlmapBBDO for delivery courier company Gollog. They created a digital magazine ad that took your current good street view location and overlaid a Gollog package with your current street address on it when you viewed the ad, helping to show that Gollog delivers to wherever you are.
AlmapBBDO seems to be king at doing digital magazine ads at the moment. Although the ideas seem great I do wonder the actual effectiveness / success of the ads, as I can’t help but think a lot of this is filmed in an ideal world and slightly scam……will wait and see. Either way is great to see people exploring the possibilities of interactive print ads.
See another of their digital magazine ads below, this time for insurance company Bradesco.