Intel: Digital Easter Hunt

It’s not often I get to put some of my own work on this site, but the above is the latest work I had the pleasure of helping to create for Intel South Africa.

We were asked to come up with an interactive event for malls across South Africa so we created a digital Easter hunt using a custom touch screen and an invisi-screen ( un-polarised LCD screen). People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch above to see how it went.

Agency: Ogilvy Cape Town

Chris

Adman at Ogilvy

2 Comments

  1. Really innovative and creative concept. I admire your work and your blogs, keep it up.

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