Puma: Dance Dictionary

Great work from Puma. They hired top LA choreographer Super Dave to work with some of the world’s greatest Freestyle dancers to create a language of dance. The PUMA Dance Dictionary is a digital application that encrypts messages into dance moves, and allows you to share the personalised messages. You can try the site out for yourself at Dance Dictionary here.

Hat tip: Gareth Heuer

Chris

Adman at Ogilvy

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