Interesting online stunt by AlmapBBDO for the Volkswagen Tiguan. They created an ad of Facebook saying the Tiguan had gone missing from the website. When users searched they were taken to a custom ‘page not found’ page that showed links to Pinterest of the Tiguan in the outdoors, as well as a link to find their closed dealer.
The site had over 100,000 visitors in 15 day, 20% of which requested a test drive, and through social links the campaign reached over 2 million people.