Interesting short case study for Huggies from Ogilvy & Mather, Argentina. They created a pregnancy belt that replicates in real time the movements and kicks of a baby from a mum’s tummy to dad’s belly. Although this doesn’t really do the belt justice, I would imagine the emotional sensation pretty incredible for the soon to be dads.
Beautyfull Pub success félicitation
Who produce this belt it could be a successfull product as well i would be interest to have more information on the product the pregnant belt and his cost
Thank you Louise
There was a academic project in Brazil, done in 2010 (3 years later) called Keeko, that idealized this same gadget: http://www.ustream.tv/recorded/10403145