Above is a talk I made for the recent Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn.
The talk takes you through a brief history of advertising, showing what has changed, what is new, and what has fundamentally remained the same.
It also shares some tips and advice on how to help make sure your work remains relevant in today’s ever evolving world.
I gave the talk with our ECD Chris Gotz and deputy MD Luca Gallarelli, both from Ogilvy Cape Town.