Fantastic activation idea for the new Samsung Galaxy S4 from Switzerland. People were challenged to a staring competition to win either a free or discounted phone. The challenge used the Galaxy S4’s inbuilt Smart Pause function that lets the S4 knows when someone is looking at it. The longer a participant stared at the screen, the bigger the discount. Distractions were given throughout, and S4’s were awarded for free to those that lasted the full 60 minutes.