It’s Cannes week, so there are bound to be lots of wonderful bits of work from all over the world popping up. The first one that won big, winning a Grand Prix for Promo & Activation work, was Ogilvy & Mather Brasil’s "Immortal Fans" for Sport Club Recife. At it’s best advertising has the power to shape society and change lives, this work shows just that.
Ogilvy and Sport Club Recife introduced the world’s first ever organ donor card from a football team, encouraging football fans to become immortal fans by registering as donors. Over 51,000 people have registered for a card, and organ donation in Brazil has increased by 41%. Watch the case study above for more info.