Incredibly simple contextual creative idea to promote Adidas’s new Derrick Rose signature basketball shoes. They created a pop up store / activation and invited the man himself, Derrick Rose, to help kick things off. Basically the shoes were yours if you could jump high enough to grab a pair off a shelf installed about the same high as a basketball net. Have a look at the video above to see how it played out. After watching this it’s is surprising no one has thought of this before.