Dog food maker Beneful has created the above dog lover friendly ad by creating a Rube Goldberg Machine using dogs and their toys. So far, so great, the video has close to 2million views on YouTube and great coverage in press across the USA. There have been a lot of these types of ads made in recent years, it would be great to see some sort of follow on interaction done to continue the story after the ad. It is starting to seem a waste to get that many views and then just leave it. The work was put together by social media digital agency Deep Focus .