Heineken: Departure Roulette


Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and go where the board told them. Once you pushed it, you had to give up your current tickets and head straight to departures for your new adventure.

Chris

Adman at Ogilvy

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